First, a new website and Go RVing Canada brand refresh. Leveraging the data from our Ipsos study and digital ecosystem review, we will reimagine and redesign an entirely new digital ecosystem in order to adapt to our evolving audience. As GRVC’s primary forward-facing asset, our website is the last and most important stop in out the conversion funnel. Simultaneously, we are reimagining our overall branding and brand guidelines. This combined with our new website will help us maintain our upward trajectory and strategically position us for the future.
As our marketing efforts become more tactical, a key component of our work will focus on affordability. Our goal is to launch a campaign that is accessible and relevant to today’s consumer through updates to our digital tools, strategic messaging, and a national PR campaign.
In terms of content development, we have already begun to identify new creators that align with our updated persona structure. These creators play a crucial role and help expand our audience, provide authentic content for our website, and contribute valuable assets for our industry portal.
And with that in mind, our Wildhood campaign, ‘You Are Out There’, will launch into its second year. This spring, we will expand and amplify the campaign so that resonates with an even wider range of audience personas, and continues to serve as the cornerstone for our marketing efforts.
The team at Go RVing Canada is committed to making this a memorable year with much of this just the very beginning. If you want to learn more or understand how you can engage better then please contact us at [email protected].