Live Your Wildhood
Live Your Wildhood. In 2015 Go RVing Canada introduced the very first iteration of “Bring Back Wildhood” a campaign focusing on our inner-child desire to venture off the beaten path by travelling by RV , and encouraging adults to help their children fulfill those dreams and build lasting memories. Year after year, we pushed the Wildhood message out to our audience to build awareness around the unmatched moments and memories that can be made by choosing to travel by RV, while shining a light on the sense of community you find along the way. While the new campaign still leverages the “Wildhood” equity, it has evolved to a clear call to action. This campaign is intended to create the desire to actively move toward the journey that awaits, to “Live Your Wildhood”, right here, right now. RVing has never been more popular in Canada, as people of all ages continue to seek authentic experiences in nature and disconnect from the pressures of everyday life to make meaningful memories with those they love. “Live Your Wildhood” is a push it forward call to action, making many Canadians more aware of the importance of the joys of discovery, curiosity, and kinship, all things that may have been taken for granted before the hit of the recent COVID-19 pandemic.
IT ISN’T ABOUT ESCAPING LIFE, IT’S ABOUT FINDING IT.
The journey that awaits.
Canadians seem more ready to embrace their “Wildhood” and the RVing lifestyle than ever before. In contrast to previous years’ creative, the evolved work is voiced by a mature, wise individual giving advice learned through a lifetime of experience. Follow the lives of a group of 3 “outdoor adventurer” hero protagonists as they experience aspirational moments against the backdrop of nature, finding new adventures, making new discoveries and embracing new friendships along the way. The other heroes of the work are the RV units themselves, as they are the vessels transporting all our characters to these unforgettable places and memories.
Canadians seem more ready to embrace their “Wildhood” and the RVing lifestyle than ever before. In contrast to previous years’ creative, the evolved work is voiced by a mature, wise individual giving advice learned through a lifetime of experience. Follow the lives of a group of 3 “outdoor adventurer” hero protagonists as they experience aspirational moments against the backdrop of nature, finding new adventures, making new discoveries and embracing new friendships along the way. The other heroes of the work are the RV units themselves, as they are the vessels transporting all our characters to these unforgettable places and memories.
Bring Back Wildhood
Our last rendition of the Wildhood campaign was “Bring Back Wildhood”. Somewhere along the way, most of us lose sight of what’s important. Let’s reclaim the freedom and joy that we knew as kids. Let’s bring back Wildhood. Unlike so many other things you can do with your leisure time which focus on specific destinations or activities, RVing is all about rediscovering the spirit of adventure and freedom we felt as kids, and focusing on the people you’re with.
